Saturday, October 6, 2012

Intermediate sketch for a Wall Street Journal illustration. The article talked about a troublesome moment in the McDonalds conglomerate's expansion. Burger King had tried and failed at introducing products that emphasized vegetables. This confused marketers because studies proved loud and clear that healthy eating was very much on the mind of the public. McDonalds was starting to feel the pressure to add similar products but was holding back on investing in the trend. From hind sight we can see they're still holding back. Pencil, 1999.

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